Kozies CBD Cat Treats Packaging Design
Objective:
Create appealing packaging for Kozies CBD Cat Treats, targeting cat owners who prioritize their pets' well-being and seek natural solutions for stress and anxiety.
Target Audience:
Individuals looking for holistic solutions to manage their cats' stress and anxiety.
Design Approach:
•Shelf Appeal: Designed to stand out in a market full of medicinal-looking CBD cat treats.
•Color Palette: Used complementary purple as the primary color for calmness and relaxation, with yellow highlighting the wordmark and key text.
•Brand Recognition: Modified Kozies wordmark ensures easy identification, while the secondary cat mascot logo adds a relatable identity.
Visual Elements:
•Supporting Designs: Stars and clouds reinforce the relaxing, sleep-focused concept of the treats.
•Cohesive Pattern: Included paw prints, clouds, stars, and a crescent moon to create an engaging and unified package design.
©Madeline Drumheller