Devaney & Associates "Zen Marketing"
Email Campaign GIFs
Objective:
Enhance Devaney & Associates' monthly email blast with engaging visual content, supporting the "Zen Marketing" campaign theme of stress-free marketing advice.
Design Approach:
•GIFs as Headers: Created GIFs to serve as dynamic headers, expanding on the existing campaign theme and illustration style.
•Theme Alignment: The "Zen Marketing" theme communicated relaxation and simplicity, in line with the campaign’s messaging of delivering stress-free marketing insights.
Visual Elements:
•Animation: Smooth, calming animations reflected the theme of relaxation, reinforcing the stress-free marketing approach.
Devaney & Associates "Zen Marketing"
Holiday Card
Objective:
Create a final deliverable for the "Zen Marketing" campaign, designed to connect with clients, associates, and local advertising agencies during the holiday season.
Design Approach:
•Illustrations: Highlighted winter moments like sipping cocoa, relaxing by the fireplace, and enjoying the snow. Featured a snowman on the front, a fireplace scene inside, and a snowboarder on the back.
•Theme: Evoked a sense of calm and connection, consistent with the "Zen Marketing" campaign’s message.
Visual Elements:
•Digital Component: A QR code on the card unlocks animations, bringing the illustrations to life and enhancing the overall experience.
Devaney & Associates Annual Email Campaign Concepts
Objective:
Collaborate with the Junior Copywriter to develop two unique concepts for Devaney & Associates' annual email marketing campaign.
Design Approach:
•Concept Development: Worked closely with the Junior Copywriter to brainstorm and create two distinct themes for this year’s campaign.
•Creative Challenge: Ensured each concept aligned with Devaney's yearly campaign objectives and brand voice.
Finalized email header for Devaney's 2025 email campaign "The Path to Successful Marketing".
An email footer highlighting Devaney's mantra—Brains, Heart, Hustle—through badges. These badges reflect our core values and double as awards participants can collect by completing monthly marketing challenge quizzes
Social post introducing the marketing trial guides for Devaney & Associates 2025 email campaign
First concept for Devaney & Associates 2025 email marketing campaign.
Second concept for Devaney & Associates 2025 email marketing campaign.
