MDAC Campaign "My Reason to Smile"
Objective:
Encourage potential Maryland Dental Action Coalition (MDAC) members, including dentists, healthcare managers, and federally qualified health centers, to join MDAC and promote oral health and health equity.
Design Approach:
•Text Hierarchy & Color: Used bold text and contrasting colors to organize heavy content, with vibrant front and back covers grabbing attention and emphasizing the call to action.
•Interior Layout: Clean white background with a soft purple tint ensured readability, with larger purple headings breaking up sections and highlighting key points.
•Infographics: Presented MDAC's partnership stats in an infographic style on the first inside panel for a more engaging visual approach.
Visual Elements:
Photography: Featured young, diverse professionals to align with MDAC’s mission and invite inclusivity.
Objective:
Educate pregnant women that dental care is safe and necessary during pregnancy, while dispelling misconceptions and providing essential health information.
Design Approach:
•Color Palette: Used contrasting white and purple to capture attention and emphasize key messages.
•Messaging: Each headline delivers critical information, supported by the MDAC tagline, "My Reason to Smile."
•Call to Action: Directs women to the MDAC website for more details on dental care during pregnancy.
Visual Elements:
•Photography: Showcased a diverse range of mothers, reinforcing inclusivity and encouraging women from all backgrounds to prioritize their dental health.
